Instructions Prompt The Strategy: Distribution This section is where you will outline how the offering will be made available to the consumer. There may be various channels to consider. Budget: Investment In this section explain both the upfront costs to launch the offering as well as the ongoing costs to manage the offering. Budget: Return In this section you should detail the expected future financial gains including the projected sales costs and net income. You should make it clear that the offering will have a positive financial trajectory or else leadership will question why they would invest. Budget: Other Resources Required This section is optional. If you need to discuss resources that are not typical or need additional explanation this is the area in which to outline and provide reasoning for the resources.